Our Team

Jeffrey Bradley

Managing Partner

Jeff joined New York Life as a Partner at the Dallas Fort Worth General Office in mid-2016. By 2017 Jeff came in second place for the West Central Zone New Partner of the Year. He also ranked 22nd out of the top 50 recruiters in 2018 and sixth out of the Top 10 recruiters in 2019.

During his brief tenure in Dallas, Jeff promoted five Partners and one Development Manager to second- line management.

In March of 2020 after a successful run in the Dallas Fort Worth GO, Jeff was promoted to Managing Partner of the El Paso General Office coinciding with the onset of the pandemic. He was the recipient of the Long-Term Care (LTC) Trophy in 2020 and reached Pinnacle with 10 appointments in 2021.

Jeff and his wife, Jenny, both met as freshmen at Texas Tech University and together they have three daughters. Jenny works as a New York Life Director of Recruiting alongside Jeff. Their family loves the outdoors and enjoys time in the high-country hiking, backpacking, climbing, skiing, and traveling in their 5th wheel.


Danny Baker

Senior Partner

Danny grew up in Oklahoma where he started a career in retail management. After proving he had a “knack” for building teams and running stores, he had the opportunity to travel all over the country managing various retail locations in need of leadership. During his travels, Danny met his wife Jennifer and they moved to Lubbock, where he would assume the GM role for a local furniture outfit. In 2007, Danny and Jennifer welcomed their daughter, McKenzie to the world, and he needed a career that could accommodate their new demanding lifestyle.

Danny was drawn to New York Life primarily for the long-term prospect of a management career path with a Fortune 100 Company. He decided to join New York Life in 2010, where he served as an agent for 2 years. He enjoyed working in the business marketplace helping him achieve 2 Executive Councils while producing over 100 cases each year in the business.

In 2012, he was recognized for his commitment to his clients as a top case rate leader in the country. Finally, in the fall of 2012, Danny joined the Management Team and started building his team of Financial Professionals. Since then, he’s been recognized for leading the West Central Zone, as a top 10 Partner in 2013 – 2015 and a Leading Senior Partner in 2016 - 2021.

Danny specializes in guiding Retail Sales Managers, taking their careers to the next level in financial services. His success has been based upon 20 years in Retail Management, as well as working with a collaborative and seasoned team of Training Managers and Consultants to provide on-going training, support and mentorship to Advisors throughout their career.


Riley Reagor

Partner

Riley began his journey with New York Life in 2020, where he embraced the challenges and opportunities of the financial industry. Through dedication, he attained notable accomplishments, including Council Agent recognition in 2021 and 2022 and the prestigious title of West Texas New Org Agent of the Year in 2021. Noteworthy accolades such as Rising Star of the Year and 1P Class Leader in 2021 underscored his commitment to excellence, complemented by his designation as Annuity New Org Leader. Advancing through the ranks, he earned promotion to Associate Partner in August 2022, followed by elevation to Partner in February 2023. He finished 2023 as the Runner-up New Partner of the Year, affirming his dedication to exceptional client service and financial expertise.    

He is a blessed and grateful husband to Mattie Reagor, and father of two beautiful children, Harper (3), and Hayes (1). Born and raised in Lubbock, Texas, Riley laid the foundation for his career in finance after completing his Bachelor of Business Administration (BBA) in Business Marketing from Texas Tech University. He is still a proud Red Raider


Rolando Rodriguez, MBA

Partner

For the past 5 years, Rolando has excelled in running his own professional practice, specializing in helping Entrepreneurial Minded and Career Transitions Professionals take their experience to the next level in financial services. He understands these individuals having spent 17 years prior in Retail Banking and recognized for helping consumers solve their financial challenges.

Rolando has been proud to be with New York Life for the last five years and has earned various awards during his tenure. Rolando was Rookie of the Year in 2017, as an agent and earned a prestigious Eagle recognition for his work in Annuity Sales.

In 2019, Rolando earned Rookie Partner of the Year, in the West Central Zone.  He was recognized in the Top 50 Partners, in 2021, placing 2nd in the West Central Zone and 3rd overall Partner in the company.  His success has been based upon working with a collaborative and seasoned team of Development Managers and Consultants to provide on-going training, support and mentorship to Advisors throughout their career.

Rolando is married to Christina and they have 3 wonderful children - Ysabel, Isaiah, and Ariana. He is a proud Alumnus of Texas Tech University, graduating with a B.B.A. degree in Management Information Systems in 2003 and earning his M.B.A. from Texas Tech in 2012. Texas Tech University is near and dear to his heart.


Paul Kirkman

Partner

Paul is native to West Texas/Eastern New Mexico area and grew up in Clovis, NM. He studied business at Anderson School of Management at the University of New Mexico. Paul then proceeded to work in a fast-paced business environment. He managed business for Sears, Roebuck and Company for over fifteen years, at six locations.

With encouragement from family and friends, he began his career with New York Life in 2017 as an agent. Paul enjoyed early success with two consecutive Executive Councils awards, Annuity Elite award, Career Life Success award, and Life Allstar award. Paul was promoted to an Associate Partner role in late 2018, then promoted again to Partner, of the Amarillo Office in 2019. In 2020 Paul achieved the New York Life Honors trophy at the West Texas General Office for excellence in recruiting. In 2021 Paul achieved top 100 partner at New York Life, top five partner in his class, number three partner of the year in the West Central Zone and number four Partner of the year, in the entire company.

Paul specializes in attracting top quality entrepreneurs out of the retail/restaurant management space. Paul supports the people of West Texas and Eastern New Mexico by finding and developing a team of quality advisors to help them prepare for their financial planning and insurance needs.

Paul is married to his college sweetheart, Nicole. Paul and Nicole have been married over 17 years. They are both proud parents of four busy children - Isaiah, Analisa, Shayla and Lilyana. Paul feels truly blessed to have all these inspirations in his life.

Paul and Nicole are active supporters of St. Mary’s Catholic Church, where they participate as a family in religious education classes. Paul enjoys traveling with his family, spending time with the kids, and especially enjoys playing baseball and basketball with them in his off time.


Terri Beadle, ACS, FLMI

Field Service Leader

Terri Beadle joined New York Life in 1995 as a receptionist in Midland, Texas. In 2004, she had the opportunity to transfer with the company when the General Office relocated to Lubbock, Texas where she was promoted to Office Coordinator. Through her years of experience and dedication, she was promoted to Administrative Manager in 2011. Terri and her team have won many company awards such as Service Excellence, Life Case Rate Partnership, and Best in Class. Her goals include providing support and direction to the Agents of the West Texas General Office.

In her personal time, Terri enjoys spending time with her family, watching sports, and enjoying the outdoors.


Kevin Dyer

Development Manager

Kevin grew up in Corpus Christi and attended Texas Tech University, graduating with a BA in Mass Communications. His professional experience includes working, in corporate advertising for Morris Communications Group/Lubbock Avalanche Journal and Walker Broadcasting.

Kevin joined New York Life in 2012, as an Agent and attained his Series 6 and 63, as a Registered Representative, with New York Life. He was an Executive Council Agent in 2014, 2015, 2019 and 2020 and a Quality Council Agent in 2016 and 2021. He was also awarded Top 2020 in 2020, being one of the top Agents at NYL. After a successful career as an agent, Kevin was promoted to Sales Development Manager for the West Texas General Office of New York Life.

As the Development Manager, he helps agents and advisors build successful financial practices, through training, coaching, mentoring and field support. New York Life offers one of the most comprehensive training programs available in the financial services industry, leveraging a highly effective blended approach of eLearning and in-person support.

Kevin and his wife Sheri have 2 boys, Cameron and Casey.


*The Million Dollar Round Table (MDRT) is the Premier Association of Financial Professionals and is recognized globally as the standard of excellence for life insurance sales performance in the insurance and financial services industry.
Council awards are New York Life awards based on sales production.

EOE: M/F/D/V/SO